Coherence: Icons and images should match the design’s overall aesthetic. If you’re using illustrations, stick with similar styles across all elements.

Importance: White space helps break up content and allows the design to “breathe.” It prevents the layout from feeling overcrowded and makes it easier for the viewer to process information.

Intuitive Navigation: For web layouts, ensure that navigation is simple and intuitive. Use clear headings and call-to-action buttons to guide users.